Now showing items 1-20 of 38

    • Akademickie i pozaakademickie formy edukacji w marketingu 

      Chapman, David; Kozielski, Robert ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This article is a missionary tract arguing for marketing education as a fundamental requirement for a successful marketing career. Marketing can be defined as a process for understanding markets, for quantifying present ...
    • Aukcje internetowe jako mechanizm alokacji zasobów w skali światowej 

      Białynicka-Birula, Joanna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper describes the Internet auctions as one of the most popular types of electronic commerce. The author presents the characteristic - positive and negative - aspects of virtual auctions taking place in the Internet ...
    • Czy marka handlowa może być marką? 

      Kall, Jacek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Store brands are in many respects different from national brands. They come in different varieties - as banner brands, corporate brands, private label or so-called counter-brands. The problem is, that not every one of them ...
    • Dystrybucja jako ogniwo więzi partnerskich na rynku polskim 

      Strużycki, Marian (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The author undertakes significant issues concerning the importance of partner ties in the market processes, and particularly in distribution. He ties these processes with competitiveness and entrepreneurship which, combined ...
    • E-learning i szkolenia tradycyjne - usługi komplementarne czy substytucyjne? 

      Nestorowicz, Renata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      One of the ways of deepening and updating employees' knowledge is e-learning. It can be applied as an independent training method, as a support for traditional methods or/and a technique of updating knowledge. According ...
    • Etnocentryzm polskich konsumentów żywności w procesie globalizacji konsumpcji 

      Gutkowska, Krystyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Ethnocentrism is not commonly observed attitude towards food products among Polish consumers. As primary data show the Polish origin of products is going to be more important factor for consumers who are older, less educated ...
    • Globalizacja handlu a instytucje rynkowe (na przykładzie giełd towarowych w Polsce i krajach UE) 

      Drewiński, Marek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The expected restructuring of the European Union connected with the accession of new members has in the Polish economic circles strengthened the belief that one of the basic conditions for the Union's geographical extension ...
    • Handel elektroniczny - stan i perspektywy rozwoju. Wyniki badań 

      Kucia, Michał (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The purpose of this article is to present the results of the research conducted in April/May 2003 concerning the condition and prospects of electronic commerce in Silesia. The author presents results of this research ...
    • Handel elektroniczny - szansa czy zagrożenie dla sklepów tradycyjnych? 

      Kaniewska-Sęba, Aleksandra; Leszczyński, Grzegorz ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper presents the results of researches made in 2003. They focused on opportunities and threats that appeared for traditional retailers because of electronic commerce. Another: aim of the researches was to identify ...
    • Internacjonalizacja polskiego handlu jako element procesu globalizacji 

      Domański, Tomasz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The aim of this article is to analyze the degree of penetration of the Polish Retail Sector by the biggest European retailers. The author is showing the process of the internationalisation of the Polish Retail Sector as a ...
    • Internet jako narzędzie globalizacji w systemach franchisingowych 

      Steinerowska-Streb, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Nowadays globalization is one of the most important processes. Internet has made that the borders between countries have lost their earlier meaning. Franchising chains don't oppose to the radical changes. They use successfully ...
    • Internet jako źródło informacji o poziomie zamożności gospodarstw domowych 

      Maciejewski, Grzegorz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Except for the conventional secondary source of information, data available via Internet become more and more significant in a study of the level of households wealth. Useful information can be found in specialized trade ...
    • Kierunki rozwoju dystrybucji dóbr konsumpcyjnych w globalizującym się świecie 

      Reformat, Beata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper presents the basic strategy of distribution in the context of globalization processes in the world. The problem of globalization is discussed in aspect of trends in distribution development on consumer goods ...
    • Koncepcyjno-metodyczne problemy badania racjonalności zachowań konsumentów 

      Kieżel, Ewa (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Rationality, with reference to consumer behaviours, has relative but also specific character. Operations that are based on logical reflections, concerning relation between goals and means to achieve them and also between ...
    • Konsument we współczesnym świecie 

      Niemczyk, Agata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper deals with some factors forming behavior of present consumer. Among of them the author indicates: the processes of globalization; fate factors, such as wars, epidemics; processes of imitation; processes of ...
    • Marka na rynku dydaktyki internetowej 

      Ratalewska, Magdalena ORCID; Zrobek, Janusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper presents issues connected with creation of the brand in the market of e-learning. It is important to make that brand well known and competitive. It can help the firm to reach a good position in the market of e-learning.
    • Marketingowe ujęcie modeli handlu elektronicznego na rynku B2C 

      Drygas, Piotr (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Despite the dynamic development of e-commerce some companies still forget that besides the technical sphere of e-shops, marketing issues are also very important. The marketing operations are just the implementation of ...
    • Metody kształcenia menedżerów na wyższych uczelniach 

      Krawczyńska, Aleksandra; Sibińska, Anna ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The aims of the article are to contribute to a better understanding of the nature and extent of future managers' skills and abilities and show the role of higher business education in developing these features in graduates. ...
    • Nauczanie wirtualne w kształceniu menedżerów 

      Sosnowski, Jarosław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Increasing demand on knowledge in modern society extorts permanent education by the whole life. The telecommunicational technologies make possible the winning right away the knowledge of the residence or seat of the firm. ...
    • Nowa Gospodarka a nowa konsumpcja 

      Bywalec, Czesław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      A tremendous scientific and technical development, which took place in the last decades of 20th century and the appearance of so called high technologies (also called new economy), hasn't resulted, however, in a fast ...