Marketingowe ujęcie modeli handlu elektronicznego na rynku B2C
Despite the dynamic development of e-commerce some companies still forget that besides the technical sphere of e-shops, marketing issues are also very important. The marketing operations are just the implementation of technique aspects of e-store and in direct way they effect a customer. The forming of marketing strategy effects in direct way the manner of operation and localization of company in the Internet. This paper shows the characteristic of basic models - manners of operation regarding localization - of e-commerce companies on the B2C market.