Now showing items 1-20 of 38

    • Struktura otoczenia polskich gospodarstw domowych - próba klasyfikacji 

      Kramer, Józefa (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The households' environment is a system of conditions, which determine the functioning of households, especially their condition and their behavior on the market and during the consumption process. This environment is ...
    • Zwyczaje zakupowe klienta bankowości internetowej 

      Lipowski, Marcin (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Internet banking changes buying behavior of bank services users. Managing of the account over the Internet lets them to communicate with bank easier and more often. Internet banking gives customer more opportunities for ...
    • Zachowania klientów indywidualnych na rynku bankowości internetowej 

      Smyczek, Sławomir (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Customer behaviour on internet banking market was undertaking in this paper. Most of Polish customers present passive or neutral attitudes. Only 16% of customers use banking services by Internet. Range of internet banking ...
    • Postawy polskich konsumentów wobec produktów ekologicznych jako przejaw globalnego trendu ekologicznego 

      Mackiewicz-Walczak, Inez; Remi, Małgorzata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Nowadays can be observed spreading of global idea and shaping of similar consciences. Uniformity of the consumers behaviour which is the consequence of the information access and larger consumers mobility is connected also ...
    • Nowa Gospodarka a nowa konsumpcja 

      Bywalec, Czesław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      A tremendous scientific and technical development, which took place in the last decades of 20th century and the appearance of so called high technologies (also called new economy), hasn't resulted, however, in a fast ...
    • Wiedza jako atut konsumenta w globalnym społeczeństwie informacyjnym 

      Perenc, Józef; Rosa, Grażyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The change that is taking place in many markets faster and faster forces the customer to get familiar with it on an ongoing basis, learn faster and react to stimuli. The primary feature of the new era will be special meaning ...
    • Zmiany jakościowe w konsumpcji Polaków na tle procesów integracyjnych w Europie 

      Małysa-Kaleta, Agata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Process of integration Poland with European Union has influence on consumption and customer behaviour on the market. Well developed countries in European Union are becoming exemplars of Polish customers consumption. ...
    • Zachowania konsumentów w krajach UE jako przejaw kształtowania się społeczeństwa informacyjnego 

      Berbeka, Jadwiga (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper concerns the problem of creation of Information Society in Europe. The main target of the paper is to verify a hypothesis that European consumers' behavior proves emerging of the Information Society. At the ...
    • Koncepcyjno-metodyczne problemy badania racjonalności zachowań konsumentów 

      Kieżel, Ewa (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Rationality, with reference to consumer behaviours, has relative but also specific character. Operations that are based on logical reflections, concerning relation between goals and means to achieve them and also between ...
    • Marketingowe ujęcie modeli handlu elektronicznego na rynku B2C 

      Drygas, Piotr (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Despite the dynamic development of e-commerce some companies still forget that besides the technical sphere of e-shops, marketing issues are also very important. The marketing operations are just the implementation of ...
    • Aukcje internetowe jako mechanizm alokacji zasobów w skali światowej 

      Białynicka-Birula, Joanna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper describes the Internet auctions as one of the most popular types of electronic commerce. The author presents the characteristic - positive and negative - aspects of virtual auctions taking place in the Internet ...
    • Czy marka handlowa może być marką? 

      Kall, Jacek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Store brands are in many respects different from national brands. They come in different varieties - as banner brands, corporate brands, private label or so-called counter-brands. The problem is, that not every one of them ...
    • Handel elektroniczny - stan i perspektywy rozwoju. Wyniki badań 

      Kucia, Michał (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The purpose of this article is to present the results of the research conducted in April/May 2003 concerning the condition and prospects of electronic commerce in Silesia. The author presents results of this research ...
    • Internet jako narzędzie globalizacji w systemach franchisingowych 

      Steinerowska-Streb, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Nowadays globalization is one of the most important processes. Internet has made that the borders between countries have lost their earlier meaning. Franchising chains don't oppose to the radical changes. They use successfully ...
    • Globalizacja handlu a instytucje rynkowe (na przykładzie giełd towarowych w Polsce i krajach UE) 

      Drewiński, Marek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The expected restructuring of the European Union connected with the accession of new members has in the Polish economic circles strengthened the belief that one of the basic conditions for the Union's geographical extension ...
    • Strategie dystrybucji spółek joint venture 

      Czubała, Anna; Zembura, Renata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      In the text there are presented distribution strategies in joint venture enterprises in Poland. Authors describe the determinants of distribution channel choices in joint ventures operating in Poland and on international ...
    • Internacjonalizacja polskiego handlu jako element procesu globalizacji 

      Domański, Tomasz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The aim of this article is to analyze the degree of penetration of the Polish Retail Sector by the biggest European retailers. The author is showing the process of the internationalisation of the Polish Retail Sector as a ...
    • Przemiany strukturalne w warunkach globalizacji rynku 

      Sławińska, Maria (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper analyses structural changes, both quantitative as well as qualitative, taking place in trade as a result of the market globalization processes. The changes in the trade sector, which is considered to be a dispersed ...
    • Kierunki rozwoju dystrybucji dóbr konsumpcyjnych w globalizującym się świecie 

      Reformat, Beata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper presents the basic strategy of distribution in the context of globalization processes in the world. The problem of globalization is discussed in aspect of trends in distribution development on consumer goods ...
    • Konsument we współczesnym świecie 

      Niemczyk, Agata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper deals with some factors forming behavior of present consumer. Among of them the author indicates: the processes of globalization; fate factors, such as wars, epidemics; processes of imitation; processes of ...