Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1: Ostatnio dodane

Wyświetlanie pozycji 1-20 z 64

    • Pomiar działań marketingowych w Internecie - przegląd metod i problemów 

      Kuziak, Mariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Internet seems to be a perfect mass medium as it allows to measure itself without a need of using any other media. The very fast development of the medium makes it impossible to measure the usage and users as easly as it ...

    • Badania off- i on-line z wykorzystaniem techniki ACA 

      Trzmielak, Dariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The e-client has assumed unprecedented power during the latter years. This is a result of commercial usage of Internet. The article provides useful knowledge in off- and on-line marketing research. The basic intent remains ...

    • Data mining w badaniach rynkowych i marketingowych - obszary zastosowań 

      Łapczyński, Mariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The purpose of this article is to describe data mining applications in marketing research. The author outlined shortly main CRM areas: customer acquisition, customer profitability, churn analysis and cross-selling. He also ...

    • Marketingowe bazy danych a programy lojalnościowe 

      Czuba, Tomasz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      How important in modern marketing are databases? In 21 century direct marketing becomes more and more important factor. Marketers use different forms and mediums of direct marketing for creating a new value for customers. ...

    • Wykorzystanie baz danych w marketingu 

      Urbanowska-Sojkin, Elżbieta; Sojkin, Bogdan (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This article explains how to utilize a database in the marketing activities. It shows, how a databases can improve performance of the management in areas like: market knowledge, direct marketing, customer relationship ...

    • Wpływ technologii informacyjnej na rozwój systemów informacji marketingowej 

      Kapera, Krzysztof (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper's topic concentrates on the main aspects of marketing information systems' evolution. That development results from two main factors: the increase of significance of marketing as a specialized domain of management ...

    • Organizacja decyzji cenowych w polskich firmach 

      Karasiewicz, Grzegorz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Based on quantitative research (size of sample 218) we can recognize several types of organization structure in area of pricing decisions: 1. Managing Director (or Owner) is decider and cooperates with Marketing Department ...

    • Nowoczesne technologie w bankowości detalicznej - obszary i możliwości stosowania 

      Kieżel, Małgorzata (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The development of the modern technologies permit magnify the effectiveness of functioning of enterprises, also in a banking sector. It permits to increase the range and the level of services standards, and the diversity ...

    • Personalizacja w kształtowaniu lojalności klientów w Internecie 

      Olejniczak, Tomasz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper shows and indicates the need of implement the strategy of companies which are existed in the Internet about personation functions. The presentation of the offer of products, services, information or contents ...

    • Internet jako źródło informacji i narzędzie komunikacji współczesnego konsumenta 

      Burgiel, Aleksandra (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper explains the possible reasons of the fact that Internet became so important for the consumers as the source of information as well as the instrument of global communication. It also shows (on the basis of the ...

    • Nowe technologie informatyczne w usługach i komunikacji marketingowej 

      Koniorczyk, Grażyna; Sztangret, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The information technology has had an important influence on marketing communication system. The way of communication by interaction will be more desired by market, in a nearest future. The enterprises have chance to enrich ...

    • E-zine jako narzędzie promocji internetowej 

      Ankiel-Homa, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper shows the capabilities of using e-zine (newsletter) in marketing strategies of companies which are existed in the Internet. Newsletter (e-zine) as electronic bulletin is more often using by internet services ...

    • Zastosowanie internetowych narzędzi badań marketingowych w polskich przedsiębiorstwach 

      Mącik, Radosław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper presents selected results of research about the use of the Internet marketing data sources, conducted over the Internet by using electronic questionnaire. Author examines in the paper topics including: research ...

    • Badania marketingowe przez Internet - zalety i ograniczenia oraz zastosowania 

      Sobocińska, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The Internet can be used in secondary and primary research. The Internet changes the quantitative and qualitative research process and offers researchers many benefits, e.g.: greater speed of delivery and receiving responses, ...

    • Wykorzystanie Internetu w badaniach marketingowych 

      Karcz, Kornelia; Bajdak, Andrzej (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The Internet is becoming an inherent part of the marketing research process. The Internet is been used increasingly in the area of secondary data collection. The use of the Internet has also made primary research faster, ...

    • Kierunki adaptacji Internetu w działaniach marketingowych organizacji pozarządowych 

      Iwankiewicz-Rak, Barbara (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      In this year Internet is the modern tool of marketing strategies of non-governmental organizations (NGOs). This paper shows how NGOs can use Internet in communications with donors, volunteers, society and other consumers. ...

    • Marketing a technologia: szanse i zagrożenia 

      Bednarska-Olejniczak, Dorota; Woźniczka, Jarosław; Wrona, Sylwia (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, ...

    • Rola Internetu w osiąganiu przewagi konkurencyjnej przedsiębiorstwa 

      Sobczyk, Genowefa (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper presents the characteristics and the role of the Internet as the global means of communicating in creating the competitive prevalence of enterprises on the market. The promotion, distribution of products and the ...

    • Perspektywy rozwoju marketingu usług edukacyjnych szkolnictwa wyższego w Polsce 

      Krzyżanowska, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept by higher education institutions. The author presents a model of market orientation ...

    • Konsulting-usługa, profesja, twórczość 

      Olearnik, Janusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The aim of this project is to underline consulting as the developing form of intellectual and economic activity. The author is focusing on the three following thesis. Consulting is the object of business in service sector ...