Konsulting-usługa, profesja, twórczość
The aim of this project is to underline consulting as the developing form of intellectual and economic activity. The author is focusing on the three following thesis. Consulting is the object of business in service sector on the market, demanding the appropriate marketing management, personnel and financial policy. Marketing of consulting services is based on the relationship marketing assumptions and possesses its own characteristic marketing-mix. Consulting is a profession - the professional activity area of highly educated persons. The project presents a set of professional adviser characteristics (consulting mix). Consulting is creation. The matter is still open, but the author presents an opinion, that consulting activity may result in scientific work.