Browsing Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1 by Issue Date
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Badania marketingowe przez Internet - zalety i ograniczenia oraz zastosowania
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The Internet can be used in secondary and primary research. The Internet changes the quantitative and qualitative research process and offers researchers many benefits, e.g.: greater speed of delivery and receiving responses, ... -
Charakterystyka wchodzenia polskich przedsiębiorstw na rynki zagraniczne 1990-2003
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Based on case analyses of twenty enterprises, the paper describes modes of foreign market entry, by analysing the following elements: reasons of entering foreign markets, the choice of orientation (international or global), ... -
Nowa gospodarka, nowa ekonomia i marketing
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Substantial interest centers today on the usability of the marketing concepts and analytic instruments in description of the new economy developments. The purposes of this article are: (1) to identify the weaknesses of the ... -
Marketingowe bazy danych a programy lojalnościowe
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)How important in modern marketing are databases? In 21 century direct marketing becomes more and more important factor. Marketers use different forms and mediums of direct marketing for creating a new value for customers. ... -
Pomiar działań marketingowych w Internecie - przegląd metod i problemów
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Internet seems to be a perfect mass medium as it allows to measure itself without a need of using any other media. The very fast development of the medium makes it impossible to measure the usage and users as easly as it ... -
Wykorzystanie Internetu w badaniach marketingowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The Internet is becoming an inherent part of the marketing research process. The Internet is been used increasingly in the area of secondary data collection. The use of the Internet has also made primary research faster, ... -
Rola Internetu w osiąganiu przewagi konkurencyjnej przedsiębiorstwa
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper presents the characteristics and the role of the Internet as the global means of communicating in creating the competitive prevalence of enterprises on the market. The promotion, distribution of products and the ... -
Zastosowanie internetowych narzędzi badań marketingowych w polskich przedsiębiorstwach
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)This paper presents selected results of research about the use of the Internet marketing data sources, conducted over the Internet by using electronic questionnaire. Author examines in the paper topics including: research ... -
Marketing a technologia: szanse i zagrożenia
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, ... -
Perspektywy rozwoju marketingu usług edukacyjnych szkolnictwa wyższego w Polsce
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept by higher education institutions. The author presents a model of market orientation ... -
Kierunki adaptacji Internetu w działaniach marketingowych organizacji pozarządowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)In this year Internet is the modern tool of marketing strategies of non-governmental organizations (NGOs). This paper shows how NGOs can use Internet in communications with donors, volunteers, society and other consumers. ... -
Wykorzystanie baz danych w marketingu
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)This article explains how to utilize a database in the marketing activities. It shows, how a databases can improve performance of the management in areas like: market knowledge, direct marketing, customer relationship ... -
Lojalni klienci jako element przewagi konkurencyjnej dystrybutorów materiałów budowlanych-wyniki badań
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article presents few outputs of research conducted among 7 owners/managers of wholesale dealers of building materials from Małopolska and Podkarpacie voivodships. Method used in the research was in-depth interview. One ... -
Internet jako źródło informacji i narzędzie komunikacji współczesnego konsumenta
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper explains the possible reasons of the fact that Internet became so important for the consumers as the source of information as well as the instrument of global communication. It also shows (on the basis of the ... -
Nowoczesne technologie w bankowości detalicznej - obszary i możliwości stosowania
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The development of the modern technologies permit magnify the effectiveness of functioning of enterprises, also in a banking sector. It permits to increase the range and the level of services standards, and the diversity ... -
Stan i perspektywy marketingu bezpośredniego w Polsce
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)In Poland the direct marketing is in its early implementation stage, while in other regions (Western Europe and the USA) we observe its developed form. Various market analysis (including attitude of both corporate and ... -
Konsulting-usługa, profesja, twórczość
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The aim of this project is to underline consulting as the developing form of intellectual and economic activity. The author is focusing on the three following thesis. Consulting is the object of business in service sector ... -
Komunikacja marketingowa jako element Nowej Gospodarki
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper treats of the marketing communication in new reality in which basic subjects of the market i.e. consumers and companies exist. In reference to the features of New Economy, special attention was paid to the role ... -
Organizacja decyzji cenowych w polskich firmach
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Based on quantitative research (size of sample 218) we can recognize several types of organization structure in area of pricing decisions: 1. Managing Director (or Owner) is decider and cooperates with Marketing Department ... -
Data mining w badaniach rynkowych i marketingowych - obszary zastosowań
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The purpose of this article is to describe data mining applications in marketing research. The author outlined shortly main CRM areas: customer acquisition, customer profitability, churn analysis and cross-selling. He also ...