Now showing items 21-40 of 64

    • Data mining w badaniach rynkowych i marketingowych - obszary zastosowań 

      Łapczyński, Mariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The purpose of this article is to describe data mining applications in marketing research. The author outlined shortly main CRM areas: customer acquisition, customer profitability, churn analysis and cross-selling. He also ...
    • Rola badań marketingowych w programie całościowej identyfikacji 

      Nikodemska-Wołowik, Anna Maria (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The role of marketing research is substantial in all areas of contemporary business. Since the 80ties it has become an indispensable tool in creating corporate identity of an organization. But CI refers not only to culture, ...
    • Marketing terytorialny w strategiach rozwoju województw 

      Marak, Janusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper shows the nature of regional marketing against the background of He territorial and municipal marketing. In the conditions of the administrative system functioning in Poland the regional marketing is defined as ...
    • Kontroling marketingowy w programach lojalnościowych 

      Kwiatek, Piotr; Zieliński, Marek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing controlling is a specific system of coordinating certain activities in management Eat deals with gathering and processing data. In a company it plays the role of a tool that coordinates data flows between the ...
    • Nowe technologie informatyczne w usługach i komunikacji marketingowej 

      Koniorczyk, Grażyna; Sztangret, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The information technology has had an important influence on marketing communication system. The way of communication by interaction will be more desired by market, in a nearest future. The enterprises have chance to enrich ...
    • Współczesne aspekty funkcjonowania kontroli marketingowej 

      Kowal, Witold (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The present marketing control theory doesn't suit the new management concepts. The most important fields that will influence the future change of marketing control theory are: new marketing concepts, new ideas of corporate ...
    • Wpływ technologii informacyjnej na rozwój systemów informacji marketingowej 

      Kapera, Krzysztof (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper's topic concentrates on the main aspects of marketing information systems' evolution. That development results from two main factors: the increase of significance of marketing as a specialized domain of management ...
    • Zarządzanie procesem lojalności konsumenckiej 

      Pietrzak, Joanna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The growing power of consumers in the marketplace has led many producers and suppliers to a dramatic question: does unlimited access to goods and services mean the end of customer loyalty? Loyalty itself is a complex ...
    • Marketing we współczesnych procesach tworzenia i dostarczania wartości klientom 

      Szymura-Tyc, Maja (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing as a management and social process is responsible for creating and delivering value to customers. The value creating processes are strongly influenced by the New Economy conditions. Therefore marketing role in ...
    • Zarządzanie sobą a zarządzanie zespołem 

      Mruk, Henryk (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      One of the elements of building competitive advantage of a company is efficient leadership. The role of leader is to formulate vision and strategy of the development il a company. The condition of successful team management ...
    • Makropolityka, makromarketing, mikromarketing - problem relacji i odpowiedzialności 

      Styś, Stanisław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      In the article author pays attention to matters of relations between the elements of the environments - especially in macro scale - and the efficiency of company's marketing performance. Globalization and integration process ...
    • Orientacja a wiedza przedsiębiorstwa - wybrane relacje i ich uwarunkowania 

      Rupik, Katarzyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Regarding the new paradigm, i.e. key role of the knowledge and the connection of everything and everyone, the paper presents the selected theoretical assumptions, essential while studying the company orientation (strategic ...
    • Koncepcja zarządzania wiedzą a przepływy informacji marketingowej w firmie 

      Kowalik, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The article discusses a concept of knowledge management in marketing and concentri on common areas between the fields of knowledge management (KM) and marketing information systems (SIM). According to the findings of the ...
    • Marketing jako proces kreowania wartości 

      Styś, Aniela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The author pays attention to creativity in marketing. Creativity is defined as a process of creating and providing value. Efficiency of these actions is determined by variable environment and ability of the organizations ...
    • Marketing w nowych powiązaniach kooperacyjnych 

      Błoński, Krzysztof; Wiścicki, Mateusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The article is an attempt to present place and importance of marketing in new cooperative connections such as a chain of delivery. The authors have surveyed the literature connected with this range of marketing and they ...
    • Innowacje technologiczne w działalności marketingowej przedsiębiorstwa 

      Frąckiewicz, Ewa (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing is one of the areas in which the innovations can come into being, or for which can come into being. Ability to creating ...
    • Charakterystyczne cechy marketingowego zarządzania przedsiębiorstwem 

      Kaczmarczyk, Stanisław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing management belongs to the best developed and modern conceptions of the whole enterprise management. There are some existing conceptions of management like reengineering, lean management, outsourcing and so on, ...
    • Zarządzanie wartością klienta marketingowym wymogiem konkurencyjności współczesnego przedsiębiorstwa - wybrane problemy 

      Otto, Jacek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The globalisation of business and the evolving recognition of the importance of customer retention, market economics and customer relationships economics, among other trends reinforce the change in mainstream marketing. A ...
    • Zakres globalizacji sektorów gospodarki światowej w świetle analizy listy "Global 1000" 

      Wiktor, Jan W. (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper is focused on a structure of contemporary world economy and on identification of scope of globalization of each sector. The article is based on an analysis of Global 1000 List from year 2003. This analysis refers ...
    • Marketing usług w języku cybernetyki 

      Daszkowska, Marianna; Dąbrowski, Dariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper deals with application of system approach to marketing of services. To realize this goal, first, we discuss key issues of marketing of services, and second, basic aspects of cybernetics. To apply system approach ...