Marketing we współczesnych procesach tworzenia i dostarczania wartości klientom
Streszczenie
Marketing as a management and social process is responsible for creating and delivering value to customers. The value creating processes are strongly influenced by the New Economy conditions. Therefore marketing role in the value creating processes is changing. It integrates the value creating activities of partners in the value net. Marketing competencies become responsible for creating competitive advantage of enterprises and their networks in the New Economy conditions.