Now showing items 1-20 of 64

    • Badania marketingowe przez Internet - zalety i ograniczenia oraz zastosowania 

      Sobocińska, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The Internet can be used in secondary and primary research. The Internet changes the quantitative and qualitative research process and offers researchers many benefits, e.g.: greater speed of delivery and receiving responses, ...
    • Badania off- i on-line z wykorzystaniem techniki ACA 

      Trzmielak, Dariusz ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The e-client has assumed unprecedented power during the latter years. This is a result of commercial usage of Internet. The article provides useful knowledge in off- and on-line marketing research. The basic intent remains ...
    • Bariery językowe i kulturowe w komunikacji marketingowej na rynku Unii Europejskiej 

      Światowy, Grażyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Subject of this article is to present in details communication problems and particularly language and cultural barriers in direct marketing, in process of communication and cooperation between managers acting in different ...
    • Charakterystyczne cechy marketingowego zarządzania przedsiębiorstwem 

      Kaczmarczyk, Stanisław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing management belongs to the best developed and modern conceptions of the whole enterprise management. There are some existing conceptions of management like reengineering, lean management, outsourcing and so on, ...
    • Charakterystyka wchodzenia polskich przedsiębiorstw na rynki zagraniczne 1990-2003 

      Strzyżewska, Marianna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Based on case analyses of twenty enterprises, the paper describes modes of foreign market entry, by analysing the following elements: reasons of entering foreign markets, the choice of orientation (international or global), ...
    • Consumer Relationship Management jako narzędzie budowania przewagi konkurencyjnej w dobie New Economy 

      Kalińska-Kula, Magdalena; Stopczyńska, Kinga (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The good relations with the customer became the most important factor in creating competitive advantage in times of the New Economy. CRM extends the concept of selling from a discrete act performed by a salesperson to a ...
    • Data mining w badaniach rynkowych i marketingowych - obszary zastosowań 

      Łapczyński, Mariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The purpose of this article is to describe data mining applications in marketing research. The author outlined shortly main CRM areas: customer acquisition, customer profitability, churn analysis and cross-selling. He also ...
    • E-zine jako narzędzie promocji internetowej 

      Ankiel-Homa, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper shows the capabilities of using e-zine (newsletter) in marketing strategies of companies which are existed in the Internet. Newsletter (e-zine) as electronic bulletin is more often using by internet services ...
    • Informacja w świecie współczesnym 

      Mynarski, Stefan (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The report deals with the role of information in the contemporary world. The main attention was paid to explanation of distinction between messages, data and information in communication channels as well as in the network ...
    • Innowacje dysruptywne w kształtowaniu relacji z klientami wewnętrznymi i instytucjonalnymi 

      Rudawska, Iga (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The article highlights the opportunities of disruptive technologies to enhance the quality relations. It starts with the model of progress of disruptive innovations. The next two parts, based on real market examples, focus ...
    • Innowacje technologiczne w działalności marketingowej przedsiębiorstwa 

      Frąckiewicz, Ewa (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing is one of the areas in which the innovations can come into being, or for which can come into being. Ability to creating ...
    • Innowacyjność przedsiębiorstw w kontekście rynku globalnego 

      Pomykalski, Andrzej (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Innovation is the core for successful corporate management in competitive environne The paper describes the links between the ability to apply innovations and the company’s competitiveness in global markets.
    • Internet jako źródło informacji i narzędzie komunikacji współczesnego konsumenta 

      Burgiel, Aleksandra (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper explains the possible reasons of the fact that Internet became so important for the consumers as the source of information as well as the instrument of global communication. It also shows (on the basis of the ...
    • Kapitał intelektualny w tworzeniu wartości marketingowej - wyniki badań 

      Chlipała, Paweł (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      There is increase of intellectual capital's importance in creating value of the company operating in the New Economy. Intellectual capital is very important in the marketing activity of the company aim at creating, supplying ...
    • Kierunki adaptacji Internetu w działaniach marketingowych organizacji pozarządowych 

      Iwankiewicz-Rak, Barbara (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      In this year Internet is the modern tool of marketing strategies of non-governmental organizations (NGOs). This paper shows how NGOs can use Internet in communications with donors, volunteers, society and other consumers. ...
    • Komunikacja marketingowa jako element Nowej Gospodarki 

      Śliwińska, Krystyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper treats of the marketing communication in new reality in which basic subjects of the market i.e. consumers and companies exist. In reference to the features of New Economy, special attention was paid to the role ...
    • Koncepcja zarządzania wiedzą a przepływy informacji marketingowej w firmie 

      Kowalik, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The article discusses a concept of knowledge management in marketing and concentri on common areas between the fields of knowledge management (KM) and marketing information systems (SIM). According to the findings of the ...
    • Konsulting-usługa, profesja, twórczość 

      Olearnik, Janusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The aim of this project is to underline consulting as the developing form of intellectual and economic activity. The author is focusing on the three following thesis. Consulting is the object of business in service sector ...
    • Kontroling marketingowy w programach lojalnościowych 

      Kwiatek, Piotr; Zieliński, Marek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing controlling is a specific system of coordinating certain activities in management Eat deals with gathering and processing data. In a company it plays the role of a tool that coordinates data flows between the ...
    • Kooperacja w ramach łańcucha wartości - wyzwania nowej gospodarki 

      Gregor, Bogdan ORCID; Łaszkiewicz, Anna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This article discusses the new phenomenon of e-economy called collaborative cornu» recognized and defined in 1999 by Gartner Group. In order to sustain a competitive advantage, electronic markets have to evolve toward a ...