Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1: Ostatnio dodane

Wyświetlanie pozycji 21-40 z 64

    • Kontroling marketingowy w programach lojalnościowych 

      Kwiatek, Piotr; Zieliński, Marek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing controlling is a specific system of coordinating certain activities in management Eat deals with gathering and processing data. In a company it plays the role of a tool that coordinates data flows between the ...

    • Współczesne aspekty funkcjonowania kontroli marketingowej 

      Kowal, Witold (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The present marketing control theory doesn't suit the new management concepts. The most important fields that will influence the future change of marketing control theory are: new marketing concepts, new ideas of corporate ...

    • Rola audytu marketingowego w warunkach Nowej Ekonomii 

      Kozielski, Robert (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing's fundamental problem today is low productivity and lack of measuring. Responding to competitive pressure, changes in business environment, technological challenges and other business drivers theory and practice ...

    • Niestandardowe formy komunikacji marketingowej 

      Pilarczyk, Bogna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The changes taking place in the market environment encourage the usage of, apart from traditional promotion tools, non-standard forms of marketing communications. Among the stimuli to the development of new forms of ...

    • Bariery językowe i kulturowe w komunikacji marketingowej na rynku Unii Europejskiej 

      Światowy, Grażyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Subject of this article is to present in details communication problems and particularly language and cultural barriers in direct marketing, in process of communication and cooperation between managers acting in different ...

    • Komunikacja marketingowa jako element Nowej Gospodarki 

      Śliwińska, Krystyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper treats of the marketing communication in new reality in which basic subjects of the market i.e. consumers and companies exist. In reference to the features of New Economy, special attention was paid to the role ...

    • Zintegrowana komunikacja marketingowa. Nowe podejście - propozycja uporządkowania pojęć 

      Rydel, Maciej (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Integrated Marketing Communications (IMC) is something more than Marketing Communications and Promotion. IMC integrates not only traditional (formal) Marketing Communications elements: Advertising, Public Relations, Sales ...

    • Problemy wprowadzenia nowego produktu bankowego na rynek 

      Grzegorczyk, Wojciech (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The problems of introducing a new bank product and its cycle into the market are discussed rather cursorily in the publications of bank marketing. We can ask the questions: 1. Should the banks test their new product in the ...

    • Zarządzanie jakością usług w polskich bankach w świetle wymagań globalnego rynku finansowego 

      Garczarczyk, Józef; Skikiewicz, Robert (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Processes of globalization are completely reflected in the world financial market. Mergers and alliances of financial institutions are the indications of these processes. Among others, the world financial corporations ...

    • Marketingowe zarządzanie czynnikiem ludzkim w konfrontacji z praktyką 

      Biesaga-Słomczewska, Elżbieta Jadwiga (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Implementation of personnel marketing requires consequent activities in building appropria relations between an employee and an employer and in creating organisational culture strategically favouring Human Resources ...

    • Marketing terytorialny w strategiach rozwoju województw 

      Marak, Janusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper shows the nature of regional marketing against the background of He territorial and municipal marketing. In the conditions of the administrative system functioning in Poland the regional marketing is defined as ...

    • Stan i perspektywy marketingu bezpośredniego w Polsce 

      Trojanowski, Mariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      In Poland the direct marketing is in its early implementation stage, while in other regions (Western Europe and the USA) we observe its developed form. Various market analysis (including attitude of both corporate and ...

    • Rola badań marketingowych w programie całościowej identyfikacji 

      Nikodemska-Wołowik, Anna Maria (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The role of marketing research is substantial in all areas of contemporary business. Since the 80ties it has become an indispensable tool in creating corporate identity of an organization. But CI refers not only to culture, ...

    • Wymiary relacji z konsumentem na rynku usług w świetle wyzwań nowej gospodarki 

      Mitręga, Maciej (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This article presents the results of the analysis of data collected in interviews based on it sample of customers of banks, mobile telephony operators and travel agencies in Poland. He objective of the research was to ...

    • Lojalni klienci jako element przewagi konkurencyjnej dystrybutorów materiałów budowlanych-wyniki badań 

      Rutkowski, Marek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The article presents few outputs of research conducted among 7 owners/managers of wholesale dealers of building materials from Małopolska and Podkarpacie voivodships. Method used in the research was in-depth interview. One ...

    • Consumer Relationship Management jako narzędzie budowania przewagi konkurencyjnej w dobie New Economy 

      Kalińska-Kula, Magdalena; Stopczyńska, Kinga (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The good relations with the customer became the most important factor in creating competitive advantage in times of the New Economy. CRM extends the concept of selling from a discrete act performed by a salesperson to a ...

    • Innowacje dysruptywne w kształtowaniu relacji z klientami wewnętrznymi i instytucjonalnymi 

      Rudawska, Iga (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The article highlights the opportunities of disruptive technologies to enhance the quality relations. It starts with the model of progress of disruptive innovations. The next two parts, based on real market examples, focus ...

    • Koszty a efekty pozyskiwania i utrzymywania nabywców 

      Garbarski, Lechosław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Every business is related first with customer acquisition and next with customer retention. This paper examines relationships between costs and effects in these processes. During customer acquisition firms try to increase ...

    • Zarządzanie procesem lojalności konsumenckiej 

      Pietrzak, Joanna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The growing power of consumers in the marketplace has led many producers and suppliers to a dramatic question: does unlimited access to goods and services mean the end of customer loyalty? Loyalty itself is a complex ...

    • Lojalność klienta jako wyzwanie współczesnego marketingu 

      Wilmańska-Sosnowska, Stanisława (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper presents customer's loyalty in the category of the most important purpose of competition struggle on the market. In the first part there is discussed relation marketing as lie idea of market partnership with ...