Przeglądaj Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1 według tytułu
Wyświetlanie pozycji 9-28 z 64
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Informacja w świecie współczesnym
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The report deals with the role of information in the contemporary world. The main attention was paid to explanation of distinction between messages, data and information in communication channels as well as in the network ... -
Innowacje dysruptywne w kształtowaniu relacji z klientami wewnętrznymi i instytucjonalnymi
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article highlights the opportunities of disruptive technologies to enhance the quality relations. It starts with the model of progress of disruptive innovations. The next two parts, based on real market examples, focus ... -
Innowacje technologiczne w działalności marketingowej przedsiębiorstwa
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing is one of the areas in which the innovations can come into being, or for which can come into being. Ability to creating ... -
Innowacyjność przedsiębiorstw w kontekście rynku globalnego
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Innovation is the core for successful corporate management in competitive environne The paper describes the links between the ability to apply innovations and the company’s competitiveness in global markets. -
Internet jako źródło informacji i narzędzie komunikacji współczesnego konsumenta
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper explains the possible reasons of the fact that Internet became so important for the consumers as the source of information as well as the instrument of global communication. It also shows (on the basis of the ... -
Kapitał intelektualny w tworzeniu wartości marketingowej - wyniki badań
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)There is increase of intellectual capital's importance in creating value of the company operating in the New Economy. Intellectual capital is very important in the marketing activity of the company aim at creating, supplying ... -
Kierunki adaptacji Internetu w działaniach marketingowych organizacji pozarządowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)In this year Internet is the modern tool of marketing strategies of non-governmental organizations (NGOs). This paper shows how NGOs can use Internet in communications with donors, volunteers, society and other consumers. ... -
Komunikacja marketingowa jako element Nowej Gospodarki
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper treats of the marketing communication in new reality in which basic subjects of the market i.e. consumers and companies exist. In reference to the features of New Economy, special attention was paid to the role ... -
Koncepcja zarządzania wiedzą a przepływy informacji marketingowej w firmie
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article discusses a concept of knowledge management in marketing and concentri on common areas between the fields of knowledge management (KM) and marketing information systems (SIM). According to the findings of the ... -
Konsulting-usługa, profesja, twórczość
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The aim of this project is to underline consulting as the developing form of intellectual and economic activity. The author is focusing on the three following thesis. Consulting is the object of business in service sector ... -
Kontroling marketingowy w programach lojalnościowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Marketing controlling is a specific system of coordinating certain activities in management Eat deals with gathering and processing data. In a company it plays the role of a tool that coordinates data flows between the ... -
Kooperacja w ramach łańcucha wartości - wyzwania nowej gospodarki
Gregor, Bogdan
; (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
This article discusses the new phenomenon of e-economy called collaborative cornu» recognized and defined in 1999 by Gartner Group. In order to sustain a competitive advantage, electronic markets have to evolve toward a ... -
Koszty a efekty pozyskiwania i utrzymywania nabywców
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Every business is related first with customer acquisition and next with customer retention. This paper examines relationships between costs and effects in these processes. During customer acquisition firms try to increase ... -
Lojalni klienci jako element przewagi konkurencyjnej dystrybutorów materiałów budowlanych-wyniki badań
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article presents few outputs of research conducted among 7 owners/managers of wholesale dealers of building materials from Małopolska and Podkarpacie voivodships. Method used in the research was in-depth interview. One ... -
Lojalność klienta jako wyzwanie współczesnego marketingu
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper presents customer's loyalty in the category of the most important purpose of competition struggle on the market. In the first part there is discussed relation marketing as lie idea of market partnership with ... -
Makropolityka, makromarketing, mikromarketing - problem relacji i odpowiedzialności
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)In the article author pays attention to matters of relations between the elements of the environments - especially in macro scale - and the efficiency of company's marketing performance. Globalization and integration process ... -
Marketing a technologia: szanse i zagrożenia
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, ... -
Marketing jako proces kreowania wartości
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The author pays attention to creativity in marketing. Creativity is defined as a process of creating and providing value. Efficiency of these actions is determined by variable environment and ability of the organizations ... -
Marketing partnerski w gminie (założenia a rzeczywistość)
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Competition of the environment, complexity and changes in the economic processes, the evolve of the representative democracy through to democracy based on the dialog create a special role of the information, communication ... -
Marketing terytorialny w strategiach rozwoju województw
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper shows the nature of regional marketing against the background of He territorial and municipal marketing. In the conditions of the administrative system functioning in Poland the regional marketing is defined as ...