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Handel elektroniczny w Polsce - stan obecny i perspektywy rozwoju
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
Article concentrates on explanation of essence of electronic commerce, its current condition and prospects of development. The aim of the article is to explain basic notions such as e-commerce, e-business, e-economy. It ...
Internet - nowy wymiar działalności marketingowej
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
he purpose of the article is the essence of Internet and its capabilities of use in
organization’s activities. It mainly concentrates on employment of Internet into contacts of firms with market, marketing is responsible ...