The paper tries to define the difference between a marketing strategy and a tactic in industrial marketing. The tactics are part of a coherent strategy. The problems are connected with (methods of grouping or classifying ...

The distinctive feature of modern economy is a growing meaning of services. It is showed in a larger and larger amount of employees in services’ branches and increasing part of the gross domestic product, which comes ...

This paper article presents the role of corporate websites in creating and sustaining company’s image. It identifies main areas of marketers’ concerns and gives practical hints on how to establish a successful corporate ...

Development of new forms of co-operation in market channels is reflected by the usage of relationship marketing. It is based on the idea of corporate behaviour relying mostly on a build up of long term trust relationship ...

Since the transformation of the economy, pricing policy in enterprises also has changed. Our study enable to confirm that there is a quite considerable change in pricing policy which not always can follow market expectation. ...

The article presents the scope of using of the different advertising media. The discipline of marketing is going through significant changes - this is the starting point of consideration. Such changes have been noticed ...

In their practice the banks use different kinds of product strategy. They depend among other things, on the run of the life cycle of the bank product. It seems that its run is different than for customer products. The lack ...

Article concentrates on explanation of essence of electronic commerce, its current condition and prospects of development. The aim of the article is to explain basic notions such as e-commerce, e-business, e-economy. It ...

he purpose of the article is the essence of Internet and its capabilities of use in organization’s activities. It mainly concentrates on employment of Internet into contacts of firms with market, marketing is responsible ...