Now showing items 1-12 of 12

    • Wprowadzenie 

      Wilmańska-Sosnowska, Stanisława (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
    • Strategie stosowane w marketingu dóbr przemysłowych 

      Golik-Górecka, Grażyna (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      The paper tries to define the difference between a marketing strategy and a tactic in industrial marketing. The tactics are part of a coherent strategy. The problems are connected with (methods of grouping or classifying ...
    • Satysfakcja klienta jako identyfikator orientacji marketingowej na rynku usług 

      Wilmańska-Sosnowska, Stanisława (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      The distinctive feature of modern economy is a growing meaning of services. It is showed in a larger and larger amount of employees in services’ branches and increasing part of the gross domestic product, which comes ...
    • Strony WWW jako użyteczny instrument public relations 

      Kurzyk, Bartłomiej (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      This paper article presents the role of corporate websites in creating and sustaining company’s image. It identifies main areas of marketers’ concerns and gives practical hints on how to establish a successful corporate ...
    • Partnerskie relacje w kanałach rynku 

      Iwińska-Knop, Krystyna (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      Development of new forms of co-operation in market channels is reflected by the usage of relationship marketing. It is based on the idea of corporate behaviour relying mostly on a build up of long term trust relationship ...
    • Kształtowanie cen produktów w działaniach marketingowych przedsiębiorstw 

      Zrobek, Janusz (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      Since the transformation of the economy, pricing policy in enterprises also has changed. Our study enable to confirm that there is a quite considerable change in pricing policy which not always can follow market expectation. ...
    • Handel elektroniczny w Polsce - stan obecny i perspektywy rozwoju 

      Gregor, Bogdan ORCID; Stawiszyński, Marcin (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      Article concentrates on explanation of essence of electronic commerce, its current condition and prospects of development. The aim of the article is to explain basic notions such as e-commerce, e-business, e-economy. It ...
    • Internet - nowy wymiar działalności marketingowej 

      Gregor, Bogdan ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      he purpose of the article is the essence of Internet and its capabilities of use in organization’s activities. It mainly concentrates on employment of Internet into contacts of firms with market, marketing is responsible ...
    • Kierunki zmian w strukturze wykorzystania środków przekazu reklamowego 

      Kozielski, Robert ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      The article presents the scope of using of the different advertising media. The discipline of marketing is going through significant changes - this is the starting point of consideration. Such changes have been noticed ...
    • Strategie produktu banków 

      Grzegorczyk, Wojciech ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      In their practice the banks use different kinds of product strategy. They depend among other things, on the run of the life cycle of the bank product. It seems that its run is different than for customer products. The lack ...
    • Badanie i kształtowanie niszy rynkowej 

      Trzmielak, Dariusz ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      The main problem of marketing is to answer the question: how and where can the firm find loyal customers. On the basis of market research, the author tries to analyze the niche and its benefits. The article focuses on the ...
    • Marketing personalny - założenia i praktyka polskich firm 

      Biesaga-Słomczewska, Elżbieta Jadwiga ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      Human resources are every company’s greatest asset. Organizations that want to meet challenges o f today need to implement Human Resources Management Strategy along their Corporate Business one. In the literature one ...