Marketing personalny - założenia i praktyka polskich firm
Streszczenie
Human resources are every company’s greatest asset. Organizations that want to meet
challenges o f today need to implement Human Resources Management Strategy along their
Corporate Business one. In the literature one considers two management concept: hard and
soft. Unlike the hard one, soft concept is based on human element as being central to the
whole o f the management process. One of the soft solutions is a use of personnel marketing,
considering perception o f an employee as a customer. Benefits are exchanged between an
employer and an employee. In Polish enterprises, not always is this relationship widely
understood - recruitment, reduction or motivation practices from the article are a proof of
that. Results of empirical studies from 1998-2000 are another example on the subject of
personnel policy in Polish companies
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