Analiza portfelowa jako narzędzie formułowania strategii organizacji pozarządowych

Abstract

The adaptability of portfolio analysis to non-governmental organizations is the purpose of the paper. The criteria of strategic business units evaluation used in portfolio analysis of companies is presented in the first part of the article. The specificity of strategic management in non-governmental organizations is shown in the next part of the article. The tools helpful in the process of strategy formulation are described next. The matrix of portfolio analysis created by R. Gruber and M. Mohr is described in this part. The opportunities and limits of portfolio analysis applications in non-governmental organizations are presented at the end of the paper.