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    • Strategie stosowane w marketingu dóbr przemysłowych 

      Golik-Górecka, Grażyna (Wydawnictwo Uniwersytetu Łódzkiego, 2003)
      The paper tries to define the difference between a marketing strategy and a tactic in industrial marketing. The tactics are part of a coherent strategy. The problems are connected with (methods of grouping or classifying ...