The article discusses issues relating to the sphere of semantics, namely the toponym as folded, concentrated text. Communicative-pragmatic discourse possesses aspects that can be seriously studied.
Proper names of geographic objects are a special type of text, taking into account the extralinguistic
factors (social, economic, cultural, etc.). The article gives examples confirming these theoretical propositions. Many place-names in Smolensk (street Pyatnitskaya, Readovka district, parish Lodeynitsy, swamp Zhuravnik and many others), as the study shows, contain a value of several components (address information, etymological, chronological, historical, cultural, structural and derivational, text, etc. etc.).