Acta Universitatis Lodziensis. Folia Oeconomica: Recent submissions
Now showing items 2841-2860 of 4530
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Marketing terytorialny w strategiach rozwoju województw
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper shows the nature of regional marketing against the background of He territorial and municipal marketing. In the conditions of the administrative system functioning in Poland the regional marketing is defined as ... -
Stan i perspektywy marketingu bezpośredniego w Polsce
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)In Poland the direct marketing is in its early implementation stage, while in other regions (Western Europe and the USA) we observe its developed form. Various market analysis (including attitude of both corporate and ... -
Rola badań marketingowych w programie całościowej identyfikacji
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The role of marketing research is substantial in all areas of contemporary business. Since the 80ties it has become an indispensable tool in creating corporate identity of an organization. But CI refers not only to culture, ... -
Zarys problematyki modelu koordynacji planów rozwoju społeczno-gospodarczego krajów RWPG
(Uniwersytet Łódzki, 1980)The aim of the article is to provide model explanation of the process of plans co-ordination, definition of its objective and conditions. In the article there are pointed out problems which should be explained by means ... -
Wymiary relacji z konsumentem na rynku usług w świetle wyzwań nowej gospodarki
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)This article presents the results of the analysis of data collected in interviews based on it sample of customers of banks, mobile telephony operators and travel agencies in Poland. He objective of the research was to ... -
Lojalni klienci jako element przewagi konkurencyjnej dystrybutorów materiałów budowlanych-wyniki badań
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article presents few outputs of research conducted among 7 owners/managers of wholesale dealers of building materials from Małopolska and Podkarpacie voivodships. Method used in the research was in-depth interview. One ... -
Consumer Relationship Management jako narzędzie budowania przewagi konkurencyjnej w dobie New Economy
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The good relations with the customer became the most important factor in creating competitive advantage in times of the New Economy. CRM extends the concept of selling from a discrete act performed by a salesperson to a ... -
Innowacje dysruptywne w kształtowaniu relacji z klientami wewnętrznymi i instytucjonalnymi
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article highlights the opportunities of disruptive technologies to enhance the quality relations. It starts with the model of progress of disruptive innovations. The next two parts, based on real market examples, focus ... -
Koszty a efekty pozyskiwania i utrzymywania nabywców
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Every business is related first with customer acquisition and next with customer retention. This paper examines relationships between costs and effects in these processes. During customer acquisition firms try to increase ... -
Zarządzanie procesem lojalności konsumenckiej
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The growing power of consumers in the marketplace has led many producers and suppliers to a dramatic question: does unlimited access to goods and services mean the end of customer loyalty? Loyalty itself is a complex ... -
Lojalność klienta jako wyzwanie współczesnego marketingu
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The paper presents customer's loyalty in the category of the most important purpose of competition struggle on the market. In the first part there is discussed relation marketing as lie idea of market partnership with ... -
Marketing we współczesnych procesach tworzenia i dostarczania wartości klientom
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Marketing as a management and social process is responsible for creating and delivering value to customers. The value creating processes are strongly influenced by the New Economy conditions. Therefore marketing role in ... -
Marketing partnerski w gminie (założenia a rzeczywistość)
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Competition of the environment, complexity and changes in the economic processes, the evolve of the representative democracy through to democracy based on the dialog create a special role of the information, communication ... -
Zarządzanie wartością klienta marketingowym wymogiem konkurencyjności współczesnego przedsiębiorstwa - wybrane problemy
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The globalisation of business and the evolving recognition of the importance of customer retention, market economics and customer relationships economics, among other trends reinforce the change in mainstream marketing. A ... -
Marketing w nowych powiązaniach kooperacyjnych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The article is an attempt to present place and importance of marketing in new cooperative connections such as a chain of delivery. The authors have surveyed the literature connected with this range of marketing and they ... -
Kooperacja w ramach łańcucha wartości - wyzwania nowej gospodarki
Gregor, Bogdan
; (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
This article discusses the new phenomenon of e-economy called collaborative cornu» recognized and defined in 1999 by Gartner Group. In order to sustain a competitive advantage, electronic markets have to evolve toward a ... -
Porównanie umiędzynarodowienia działalności marketingowej polskich filii korporacji transnarodowych i ich krajowych konkurentów
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)The purpose of this paper is to compare the level of marketing strategy internationalization among Polish companies and transnational corporations operating on the Polish market. The basis for this comparison are the results ... -
Innowacje technologiczne w działalności marketingowej przedsiębiorstwa
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Marketing plays the essential role in achieving the marketable success of the enterprise. Marketing is one of the areas in which the innovations can come into being, or for which can come into being. Ability to creating ... -
Innowacyjność przedsiębiorstw w kontekście rynku globalnego
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Innovation is the core for successful corporate management in competitive environne The paper describes the links between the ability to apply innovations and the company’s competitiveness in global markets. -
Charakterystyka wchodzenia polskich przedsiębiorstw na rynki zagraniczne 1990-2003
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)Based on case analyses of twenty enterprises, the paper describes modes of foreign market entry, by analysing the following elements: reasons of entering foreign markets, the choice of orientation (international or global), ...