Acta Universitatis Lodziensis. Folia Oeconomica: Ostatnio dodane

Wyświetlanie pozycji 2861-2880 z 4530

    • Przewagi konkurencyjne krajów UE - analiza sieci wymian społecznych 

      Sagan, Adam (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The aim of the paper is to introduce social network analysis framework in order to explore relationships among EU countries as a set of exchange relations. Relational data based on 3 dimensions (cultural, social, economic) ...

    • Zakres globalizacji sektorów gospodarki światowej w świetle analizy listy "Global 1000" 

      Wiktor, Jan W. (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper is focused on a structure of contemporary world economy and on identification of scope of globalization of each sector. The article is based on an analysis of Global 1000 List from year 2003. This analysis refers ...

    • Kapitał intelektualny w tworzeniu wartości marketingowej - wyniki badań 

      Chlipała, Paweł (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      There is increase of intellectual capital's importance in creating value of the company operating in the New Economy. Intellectual capital is very important in the marketing activity of the company aim at creating, supplying ...

    • Koncepcja zarządzania wiedzą a przepływy informacji marketingowej w firmie 

      Kowalik, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The article discusses a concept of knowledge management in marketing and concentri on common areas between the fields of knowledge management (KM) and marketing information systems (SIM). According to the findings of the ...

    • Orientacja a wiedza przedsiębiorstwa - wybrane relacje i ich uwarunkowania 

      Rupik, Katarzyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Regarding the new paradigm, i.e. key role of the knowledge and the connection of everything and everyone, the paper presents the selected theoretical assumptions, essential while studying the company orientation (strategic ...

    • Zarządzanie sobą a zarządzanie zespołem 

      Mruk, Henryk (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      One of the elements of building competitive advantage of a company is efficient leadership. The role of leader is to formulate vision and strategy of the development il a company. The condition of successful team management ...

    • Marketing usług w języku cybernetyki 

      Daszkowska, Marianna; Dąbrowski, Dariusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper deals with application of system approach to marketing of services. To realize this goal, first, we discuss key issues of marketing of services, and second, basic aspects of cybernetics. To apply system approach ...

    • Informacja w świecie współczesnym 

      Mynarski, Stefan (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The report deals with the role of information in the contemporary world. The main attention was paid to explanation of distinction between messages, data and information in communication channels as well as in the network ...

    • System wspomagania decyzji marketingowych w zarządzaniu przedsiębiorstwem 

      Kałążna-Drewińska, Urszula (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Managing modern business is very complicated. It is a process of constant decision making where decisions are based on variety of information. In order to render accurate decision making possible Marketing Decision Support ...

    • Charakterystyczne cechy marketingowego zarządzania przedsiębiorstwem 

      Kaczmarczyk, Stanisław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing management belongs to the best developed and modern conceptions of the whole enterprise management. There are some existing conceptions of management like reengineering, lean management, outsourcing and so on, ...

    • Nowa gospodarka, nowa ekonomia i marketing 

      Kłeczek, Ryszard (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Substantial interest centers today on the usability of the marketing concepts and analytic instruments in description of the new economy developments. The purposes of this article are: (1) to identify the weaknesses of the ...

    • Marketing jako proces kreowania wartości 

      Styś, Aniela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The author pays attention to creativity in marketing. Creativity is defined as a process of creating and providing value. Efficiency of these actions is determined by variable environment and ability of the organizations ...

    • Makropolityka, makromarketing, mikromarketing - problem relacji i odpowiedzialności 

      Styś, Stanisław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      In the article author pays attention to matters of relations between the elements of the environments - especially in macro scale - and the efficiency of company's marketing performance. Globalization and integration process ...

    • Segmentacja jako podstawa zróżnicowania działań marketingowych 

      Szulce, Halina; Walkowiak, Katarzyna; Florek, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Market segmentation has a key - meaning in marketing planning process and in choosing of strategy for both productive firms, service companies and non-profit organizations. Suit choice of segmentation criteria, procedures ...

    • Modele satelitarne 

      Florczak, Waldemar; Świeczewska, Iwona (Wydawnictwo Uniwersytetu Łódzkiego, 2009)
      The core model represents a highly aggregated system that needs several extensions, mainly in order to illustrate the dependence in creating knowledge capital on specific factors. For this reason several satellite models ...

    • Model symulacyjny W8D-2007 gospodarki polskiej 

      Welfe, Władysław; Florczak, Waldemar (Wydawnictwo Uniwersytetu Łódzkiego, 2009)
      After validating the results of estimation of more than 200 equations, the simulation version of the model was constructed. It is nonlinear, highly interrelated. Its structure was analysed, their statistical properties ...

    • Modelowanie kapitału ludzkiego i struktury ludności 

      Florczak, Waldemar (Wydawnictwo Uniwersytetu Łódzkiego, 2009)
      The alternative concepts of human capital are discussed and the measurement issues analyzed. The results of empirical research are shown. The equations explaining the demand for employment and the labour supply are ...

    • Równania cen, wynagrodzeń i przepływów finansowych 

      Welfe, Władysław (Wydawnictwo Uniwersytetu Łódzkiego, 2009)
      A system of price equations is defined, the producer prices being its core. They depend both on output gap and production unit costs decomposed into labour costs, costs of imported goods (exchange rates) and other costs. ...

    • Równania procesu produkcji 

      Welfe, Władysław; Florczak, Waldemar; Świeczewska, Iwona (Wydawnictwo Uniwersytetu Łódzkiego, 2009)
      Extended producting function is the major instrument in analyzing the production process. The Cobb-Douglas production function with constant returns to scale is recommended. The fixed capital and employment impacts are ...

    • Wstęp 

      Gregor, Bogdan ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2004)