W artykule omówiono wyzwania i ograniczenia stojące przed organizacja- mi, w wyniku funkcjonowania marek w przestrzeni mediów społecznościowych. W tym ujęciu zaprezentowano zarówno wyzwania w obszarze komunikacji ryn- ...

The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions ...

Changes in the sphere of consumer behavior under the influence of the development and dissemination of ICTs have a significant impact on the operations of enterprises. These changes also affect the concept of value and ...

Planning a career path was until recently the operation of human resource management carried out by organizations, which becomes inadequate to meet the needs of the current situation on the labour market. The period of ...

The main aim of this article was to present the characteristics of creative leadership and an indication of its impact on subordinates. It was done through theoretical considerations about the nature of leadership and ...