The author advances a thesis in the article that new research avenues in marketing are laid out recently not by academic centres of marketing research but by marketing practitioners. The studies conducted by the latter ...

Against the background of come processes of marketing management, the author is presenting a more general, theoretical description of the impact of time dimension and time orientation on the economic management practice. The ...

The article deals with analysis of antitrust legislation in the highly developed countries - in the USA and the EEC. It presents evolution of the antitrust legislation and other antitrust measures of behaviourist ...

The atricle presents the results of preliminary studio« on a wider research problem investigated by the authors within the fr>íimework of specific topic Included in the so-called programme of ministerial basic studies. ...

The article makes a contribution to studies on effectiveness of practical teaching methods in the pro'cess of students' education. It presents the assumptions, implementation and results of a didactic experiment consiting ...

In this article, the author points at differentiation of scale, scope and directions of response of households to the economic crisis of the eighties. The source of information are questionnaire surveys carried out in two ...

The article describes an attempt at determining directions of changes in the management system of enterprises and changes in forms of selling products of the electroacoustic industry. The author postulates two main ...