Współczesne problemy rynku i marketingu http://hdl.handle.net/11089/34472 2026-04-06T23:10:44Z 2026-04-06T23:10:44Z Jarosław, Sosnowski http://hdl.handle.net/11089/35105 2021-04-13T01:06:41Z 1990-01-01T00:00:00Z

Skłonność przedsiębiorstw do rozwoju nowych produktów w warunkach przezwyciężania kryzysu gospodarczego Jarosław, Sosnowski The article presents the results of studies based on 134 questionnaires conducted among the management of light industry enterprises and concerning development of new products. It appears that enterprises belonging to industrial branches characterized with more balanced market situation display a bigger propensity to develop new products. Difficulties in procurement of industrial supplies prove to be often forcing out as well as checking product innovations. Centralized distribution of good restricts co-operation between industry and trade hampering elastic adaptation of supply to market requirements. Bigger enterprises with their stronger economic potential are less sensitive to signals coining from market and from the central organs controlling the structure of production. Meanwhile, deficit of market researches makes it difficult to use effectively economic resources being a result of ill-adjustment of production to market requirements.

1990-01-01T00:00:00Z Hermann, Simon http://hdl.handle.net/11089/35104 2021-04-13T01:06:43Z 1990-01-01T00:00:00Z

Nowe czynniki oddziaływania na marketing i kierunki jego badań Hermann, Simon The author advances a thesis in the article that new research avenues in marketing are laid out recently not by academic centres of marketing research but by marketing practitioners. The studies conducted by the latter make the biggest contribution to marketing research and its effectiveness. According to the author, there is missing a precise borderline between basic and applied research In marketing, what accounts for a considerable research confusion. In the further part of the article the author analyzes main directions of future marketing research taking into account possibilities and extent to which marketing research can be carried out in practice, with a special attention paid to marketing of means of production.

1990-01-01T00:00:00Z Bogdan, Gregor Andrzej, Kopias http://hdl.handle.net/11089/35103 2021-04-13T01:06:44Z 1990-01-01T00:00:00Z

Badanie rynku metodą testu koniunktury wybrane problemy metodyczne i organizacyjno-technicznej Bogdan, Gregor; Andrzej, Kopias The article presents the experiments of methodical and organizational- -technical character connected with the studies on the garments market by means of the test of market condition. Special attention has been focussed on problems connected with preparing a questionnaire of the market condition test, creating a panel of industrial and trade enterprises, conducting studies, elaborating and presenting their findings. The performed studies have allowed to evaluate propensity of market entitles to participate in surveys and generalizing value of their findings. In the final part of the article, there are presented directions of changes In condition of the garments market on the basis on the studies carried out hitherto.

1990-01-01T00:00:00Z Morello, Gabriele http://hdl.handle.net/11089/35102 2021-04-13T06:57:49Z 1990-01-01T00:00:00Z

Czynnik czasu a zarządzanie marketingiem Morello, Gabriele Against the background of come processes of marketing management, the author is presenting a more general, theoretical description of the impact of time dimension and time orientation on the economic management practice. The description contains many elements concerning the philosophy of management as such closely related with time dimension. There are also presented findings of empirical studies conducted by the Research Institute in Stanford which have been analyzed critically by the author.

1990-01-01T00:00:00Z