Zarys modelu sterowania branżą obuwniczą
Streszczenie
The footwear branch is linked with tho market environment in a
definite manner. Information channels, which were formed in conditions
of market disequilibrium and management through directives are
insufficient for obtaining a high adaptability of the branch to
changes in demand. There can be observed some kind of information
barriers.
The aim of the article is to define some mechanisms producing
information barriers. Among the causes of such barriers we can
mention such correlation of tho planning system and the evaluation
system which accounts for small degree of intorest in market information
(organizational barrier), or lack of parametric character
of selling prices, which in these conditions lose their informative
character as they perform a passive function in the economic calculus of the economic organization or just distort it. Proper
correlating of the planning system and the evaluation system and
introduction of parametric selling prices is a prerequisite of market
orientation of economic organisations in the process of their functioning
and development.
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