| dc.contributor.author | Broniewska, Maria Janina | |
| dc.date.accessioned | 2012-06-16T12:48:37Z | |
| dc.date.available | 2012-06-16T12:48:37Z | |
| dc.date.issued | 2011 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/796 | |
| dc.description.abstract | The performance of marketing activities in non-profit organizations and indications which
tools are particularly relevant here – are made in the article. Also, the advantages and difficulties
in applying the marketing activities of third sector organizations are pointed out. Deliberations
were being exemplified with description of using the marketing composition in the youth
education organization (The Scouting Association of the Republic of Poland). | pl_PL |
| dc.language.iso | other | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis, Folia Oeconomica; | |
| dc.title | Mieszanka marketingowa w organizacjach non-profit | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | 35-56 | |
