The article discusses the issue of strategies implemented in Polish farms and innovations created as a result. On farms, as well as in enterprises from other industries, net income is assumed as the main goal. In order to achieve it, the direction of development is defined, which may be manifested, for example, by directing production, modernization of the farm or increasing production efficiency. To this end, a strategy is created and implemented in the farms, as a result of which innovation takes place. The objective is to achieve a competitive advantage and maximize net income. Research purpose of this work is to identify the implemented strategies and innovations introduced, as a result, in Polish farms.