Przeglądaj Research in Language (2020) vol.18 nr 4 według daty wydania
Wyświetlanie pozycji 1-6 z 6
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Visual Metaphtonymy in Automobile Femvertising
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women's newly-gained freedom to drive, major automakers turned to Twitter to launch creative ... -
An Analysis of Identity Construction in Interactional Narratives by Women with Turner Syndrome
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)The study aims to uncover and explore the social identities of women suffering from a genetic disorder called Turner syndrome (TS), and whose main symptoms are a short stature and gonadal dysgenesis. Such a genetically-determined ... -
Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming ... -
Terminology in Media Discourse: A Case Study of Terms Denoting Phobia Types in English, Lithuanian and Norwegian News Media Sites
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)The paper presents the trilingual (English – Lithuanian – Norwegian) analysis of the terms denoting phobia types in mass media discourse. The aim of the paper is threefold: to perform conceptual categorisation of the terms, ... -
Translation in Forming Musical Discourse: A Case Study of English-Language Song Lyrics in Russia
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)The paper considers translation as an intermediate stage in the creation of English-language song lyrics by native Russian speakers. Russian songwriters quite often rely on their native language and translate their thoughts ... -
Word-final /ɔ̃/ in Greater Poland Polish: A Cumulative Context Effect?
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-12-30)An empirical corpus-based study of the likelihood of realizing the Polish nasal vowel /ɔ̃/ word-finally as [ɔm] (i.e. of 'nasal stopping') is presented. The goal was to verify whether the phenomenon exhibits a cumulative ...