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"You Don't Have Time to Think Up There. If You Think You're Dead" – A Corpus-assisted Study of Discursive Strategies to Engage Readers in Corporate Blogs
(Wydawnictwo Uniwersytetu Łódzkiego, 2020-03-30)
This study investigates recurrent language resources employed in corporate blogs to connect with readers and (to a lesser extent) express authorial positions. It is based on the premise that constructing identity and ...