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dc.contributor.authorFronczak, Katarzyna
dc.contributor.editorBuras-Marciniak, Anetta
dc.contributor.editorGoźdź-Roszkowski, Stanisław
dc.date.accessioned2021-04-26T13:29:05Z
dc.date.available2021-04-26T13:29:05Z
dc.date.issued2020
dc.identifier.citationFronczak K., Blogi w dyskursie korporacyjnym: język, rola i funkcje, [w:] Języki specjalistyczne w komunikacji interkulturowej, Buras-Marciniak A., Goźdź-Roszkowski S. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020, s. 61-78, doi: 10.18778/8220-071-3.06pl_PL
dc.identifier.isbn978-83-8220-071-3
dc.identifier.urihttp://hdl.handle.net/11089/35289
dc.description.abstractThe subject of this paper is the presentation of corporate blogs as a new form of corporate communication, their linguistic and discursive characteristics and the role they perform in corporate communication. The analyses of corporate blogs combine corpus linguistics methodologies (McEnery, Wilson 1996) and discourse analysis (Partington, Duguid, Taylor 2013) with the use of corpus tools, such as computational programs „Wmatrix4” (Rayson 2008) and „Word Smith 4.0” (Scott 1996), necessary to conduct quantitative analyses. The research material constitutes a corpus of English-language corporate blogs, compiled by the author, which consists of 500 randomly selected corporate blog posts taken from the corporate blogs run by ten top corporations from the field of Business Process Outsourcing and Information Technology. The study is the first attempt at a systematic and detailed linguistic description of corporate blogs. The results show that corporate blogs are unique texts due to their hybrid nature. In addition, it has been demonstrated that they fulfil promotional, persuasive as well as advisory and informative functions. Also, corporate blogs are used to reinforce corporate culture, corporate identity and corporate image. As a result, the authors of corporate blogs provide their readers with the impression of a more personal type of communication, which departs from a typical business model, as well as attract and persuade them to maintain and strengthen the business relationship. The results of the study provided an up-to-date, systematic and detailed description of the language used in corporate blogs, their role and functions in corporate discourse as well as their generic status.pl_PL
dc.language.isoplpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartofBuras-Marciniak A., Goźdź-Roszkowski S. (red.), Języki specjalistyczne w komunikacji interkulturowej, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020;
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectcorporate blogspl_PL
dc.subjectcorporate communicationpl_PL
dc.subjectcorporate discoursepl_PL
dc.subjectcorpus linguisticspl_PL
dc.subjectdiscourse analysispl_PL
dc.titleBlogi w dyskursie korporacyjnym: język, rola i funkcjepl_PL
dc.title.alternativeBlogs in corporate discourse: language, role and functionspl_PL
dc.typeBook chapterpl_PL
dc.page.number61-78pl_PL
dc.contributor.authorAffiliationUniwersytet Łódzki, Katedra Języków Specjalistycznych oraz Komunikacji Międzykulturowejpl_PL
dc.identifier.eisbn978-83-8220-072-0
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dc.contributor.authorEmailkatarzyna.fronczak@gmail.compl_PL
dc.identifier.doi10.18778/8220-071-3.06
dc.disciplinejęzykoznawstwopl_PL


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