The article presents the independent Łódź publishing house “Ładne Halo”, existing since 2011. It was founded by Joanna Guszta and Maciej Blaźniak. Within the publishing house there are the graphic studio and the reading room of illustrated books. The publishing house specializes in picture books for children in pre-school age, pupils, but also for connoisseurs of beautiful illustrations and high level of editing.
“Ładne Halo” conducts cultural and educational activities organizing workshops, exhibitions and meetings for children, aimed at popularizing books. The additional area of its activity is the web page and Ilustrada.pl – the social profile, providing information on distinguished world illustrators of books.