Since Alicja Kacprzak came to four sessions of the Conference in Albi, we wanted to take part in the homage paid to her by the University of Lodz on her 65th birthday. In 2008 she studied political propaganda posters. In 2012 she analyzed the phenomenon of insult. In 2013 she addressed the topic of medical discourse as authoritative speech. In 2014 Alicja Kacprzak and Andrzej Napieralski broached the subject of the culture and values of the world of football. These four presentations are the main theme of our article.