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Rozwiązania mCommerce i mobile banking jako próba realizacji idei marketingu x.0 w praktyce

dc.contributor.authorTarabasz, Anna
dc.contributor.editorGrzegorczyk, Wojciech
dc.date.accessioned2018-01-02T12:46:42Z
dc.date.available2018-01-02T12:46:42Z
dc.date.issued2013
dc.identifier.citationTarabasz A., Rozwiązania mCommerce i mobile banking jako próba realizacji idei marketingu x.0 w praktyce, [w:] Grzegorczyk W., (red.), Marketing w obliczu nowych wyzwań rynkowych. Księga jubileuszowa z okazji 70-lecia Profesora Gregora, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2013, s. 243-256, doi: 10.18778/7969-046-6.20pl_PL
dc.identifier.isbn978-83-7969-046-6
dc.identifier.urihttp://hdl.handle.net/11089/23843
dc.language.isoplpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartofGrzegorczyk W., (red.), Marketing w obliczu nowych wyzwań rynkowych. Księga jubileuszowa z okazji 70-lecia Profesora Gregora, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2013;
dc.rightsUznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectmCommercepl_PL
dc.subjectmobile bankingpl_PL
dc.subjectpłatności mobilnepl_PL
dc.titleRozwiązania mCommerce i mobile banking jako próba realizacji idei marketingu x.0 w praktycepl_PL
dc.typeBook chapterpl_PL
dc.rights.holder© Copyright by Uniwersytet Łódzki, Łódź 2013pl_PL
dc.page.number243-256pl_PL
dc.contributor.authorAffiliationUniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu, 90-237 Łódź, ul. Matejki 22/26pl_PL
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dc.identifier.doi10.18778/7969-046-6.20


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Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska
Except where otherwise noted, this item's license is described as Uznanie autorstwa-Użycie niekomercyjne-Bez utworów zależnych 3.0 Polska