Acta Universitatis Lodziensis. Folia Oeconomica: Recent submissions

Now showing items 2821-2840 of 4530

    • Nowe technologie informatyczne w usługach i komunikacji marketingowej 

      Koniorczyk, Grażyna; Sztangret, Izabela (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The information technology has had an important influence on marketing communication system. The way of communication by interaction will be more desired by market, in a nearest future. The enterprises have chance to enrich ...

    • E-zine jako narzędzie promocji internetowej 

      Ankiel-Homa, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper shows the capabilities of using e-zine (newsletter) in marketing strategies of companies which are existed in the Internet. Newsletter (e-zine) as electronic bulletin is more often using by internet services ...

    • Zastosowanie internetowych narzędzi badań marketingowych w polskich przedsiębiorstwach 

      Mącik, Radosław (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      This paper presents selected results of research about the use of the Internet marketing data sources, conducted over the Internet by using electronic questionnaire. Author examines in the paper topics including: research ...

    • Badania marketingowe przez Internet - zalety i ograniczenia oraz zastosowania 

      Sobocińska, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The Internet can be used in secondary and primary research. The Internet changes the quantitative and qualitative research process and offers researchers many benefits, e.g.: greater speed of delivery and receiving responses, ...

    • Wykorzystanie Internetu w badaniach marketingowych 

      Karcz, Kornelia; Bajdak, Andrzej (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The Internet is becoming an inherent part of the marketing research process. The Internet is been used increasingly in the area of secondary data collection. The use of the Internet has also made primary research faster, ...

    • Kierunki adaptacji Internetu w działaniach marketingowych organizacji pozarządowych 

      Iwankiewicz-Rak, Barbara (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      In this year Internet is the modern tool of marketing strategies of non-governmental organizations (NGOs). This paper shows how NGOs can use Internet in communications with donors, volunteers, society and other consumers. ...

    • Marketing a technologia: szanse i zagrożenia 

      Bednarska-Olejniczak, Dorota; Woźniczka, Jarosław; Wrona, Sylwia (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, ...

    • Rola Internetu w osiąganiu przewagi konkurencyjnej przedsiębiorstwa 

      Sobczyk, Genowefa (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper presents the characteristics and the role of the Internet as the global means of communicating in creating the competitive prevalence of enterprises on the market. The promotion, distribution of products and the ...

    • Perspektywy rozwoju marketingu usług edukacyjnych szkolnictwa wyższego w Polsce 

      Krzyżanowska, Magdalena (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept by higher education institutions. The author presents a model of market orientation ...

    • Konsulting-usługa, profesja, twórczość 

      Olearnik, Janusz (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The aim of this project is to underline consulting as the developing form of intellectual and economic activity. The author is focusing on the three following thesis. Consulting is the object of business in service sector ...

    • Kontroling marketingowy w programach lojalnościowych 

      Kwiatek, Piotr; Zieliński, Marek (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing controlling is a specific system of coordinating certain activities in management Eat deals with gathering and processing data. In a company it plays the role of a tool that coordinates data flows between the ...

    • Współczesne aspekty funkcjonowania kontroli marketingowej 

      Kowal, Witold (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The present marketing control theory doesn't suit the new management concepts. The most important fields that will influence the future change of marketing control theory are: new marketing concepts, new ideas of corporate ...

    • Rola audytu marketingowego w warunkach Nowej Ekonomii 

      Kozielski, Robert (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Marketing's fundamental problem today is low productivity and lack of measuring. Responding to competitive pressure, changes in business environment, technological challenges and other business drivers theory and practice ...

    • Niestandardowe formy komunikacji marketingowej 

      Pilarczyk, Bogna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The changes taking place in the market environment encourage the usage of, apart from traditional promotion tools, non-standard forms of marketing communications. Among the stimuli to the development of new forms of ...

    • Bariery językowe i kulturowe w komunikacji marketingowej na rynku Unii Europejskiej 

      Światowy, Grażyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Subject of this article is to present in details communication problems and particularly language and cultural barriers in direct marketing, in process of communication and cooperation between managers acting in different ...

    • Komunikacja marketingowa jako element Nowej Gospodarki 

      Śliwińska, Krystyna (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The paper treats of the marketing communication in new reality in which basic subjects of the market i.e. consumers and companies exist. In reference to the features of New Economy, special attention was paid to the role ...

    • Zintegrowana komunikacja marketingowa. Nowe podejście - propozycja uporządkowania pojęć 

      Rydel, Maciej (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Integrated Marketing Communications (IMC) is something more than Marketing Communications and Promotion. IMC integrates not only traditional (formal) Marketing Communications elements: Advertising, Public Relations, Sales ...

    • Problemy wprowadzenia nowego produktu bankowego na rynek 

      Grzegorczyk, Wojciech (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      The problems of introducing a new bank product and its cycle into the market are discussed rather cursorily in the publications of bank marketing. We can ask the questions: 1. Should the banks test their new product in the ...

    • Zarządzanie jakością usług w polskich bankach w świetle wymagań globalnego rynku finansowego 

      Garczarczyk, Józef; Skikiewicz, Robert (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Processes of globalization are completely reflected in the world financial market. Mergers and alliances of financial institutions are the indications of these processes. Among others, the world financial corporations ...

    • Marketingowe zarządzanie czynnikiem ludzkim w konfrontacji z praktyką 

      Biesaga-Słomczewska, Elżbieta Jadwiga (Wydawnictwo Uniwersytetu Łódzkiego, 2004)
      Implementation of personnel marketing requires consequent activities in building appropria relations between an employee and an employer and in creating organisational culture strategically favouring Human Resources ...