Polskie społeczeństwo w świetle „wymiarów kulturowych” europejskiego rynku

Abstract

Cultural differences of world market cause detaching of particular groups of individuals characterized by similar features. They are elements (criterion) which are a base of the division. There are many different classifications based on different criterions which were prepared and partly researched by different authors. Using those criterions the features of cultures (societies) or cultural groups can be shown. The characteristic of Polish society according to chosen cultural dimensions is presented in this article. Those features were measured during the empirical researches concerned buying behaviour of Poles.