Zarządzanie reklamą w kontekście globalizacji

Abstract

The article presents the changes in management the advertising case called out on result the drawing ahead in world economy transformations - in this the cases of globalization. Enabling development of global product as well as its influence internalization first of all was described as factor on management advertisement. The next unit of article treats to differentiating on base of global product the advertisement. The cultural factor was considered as barrier of standardization of advertising money transfer also. The final unit then called out in strategies the opinion of changes the management the case of globalization.