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Author
Łaszkiewicz, Anna (1)
Subjectco-creation (1)customer behavior (1)product design (1)projektowanie produktu (1)value (1)wartość (1)
współtworzenie (1)
zachowanie konsumenta (1)поведение потребителя (1)проектирование продукта (1)... View MoreDate Issued
2018 (1)
Has File(s)
Yes (1)

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Value Creation by Engaging Customers in the Process of Product and Business Design in a Virtual Environment 

Łaszkiewicz, Anna (IBRKK, 2018)
The article presents the benefits of co-creating value with consumers in a virtual environment based on the research conducted on a group of 134 enterprises. The issue of co-creation of value is now one of the new directions ...

University of Lodz Repository

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University of Lodz Repository

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