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Author
Łaszkiewicz, Anna (1)
SubjectCo-creation (1)customer behavior (1)
design management (1)
product design (1)
projektowanie produktu (1)
społeczności wirtualne (1)virtual communities (1)wartość (1)współtworzenie (1)zachowanie klienta (1)... View MoreDate Issued2018 (1)Has File(s)
Yes (1)

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CO-CREATING VALUE WITH THE CUSTOMERS IN MANUFACTURING COMPANIES 

Łaszkiewicz, Anna (Wydawnictwo Politechniki Poznańskiej, 2018)
Changes in the sphere of consumer behavior under the influence of the development and dissemination of ICTs have a significant impact on the operations of enterprises. These changes also affect the concept of value and ...

University of Lodz Repository

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University of Lodz Repository

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