The desired state of trust in company is a strong and common belief of the credibility and mutual
benevolence among employees and management. In effect, attitudes, decisions and behaviors
are accepted. The aim of the paper is to identify antecedents of trust in company and assess how
strong each of 89 identified antecedents influences on trust us the key areas of Positive Organizational
Potential. The comparative analyses is based on the empirical research findings of two methods:
questionnaire survey conducted in companies operating in Poland and a Delphi panel.
Analyses shows slight discrepancies between the experts opinions and the companies survey
results. Generally, groups of intra-organizational antecedents related to leadership and communication
are the strongest impact on trust. However, in each category managers can find important
particular determinants which indicate the ways to building trust in company.