Motywy wyboru zawodu handlowca

Abstract

The article discusses results of researches on motives of selecting the shop assistant's profession, The researches encompassed shop assistants employed in stores selling consumer durables in Łódź. There were compared motives of selecting shop assistant's profession as declared by shop assistants having no specialized secondary—school background and those being graduates of secondary-level business schools. The article discusses also opinions of shop assistants concerning factors encouraging or discouraging choice of this profession which were compared with opinions on the same subject as expressed by shop assistants in Cracow. In the final part of the article the author discusses the problem of prospects of remaining permanently on the job in case of the interviewed shop assistants.