• polski
    • English
  • English 
    • polski
    • English
  • Login
View Item 
  •   DSpace Home
  • Czasopisma naukowe | Scientific Journals
  • Acta Universitatis Lodziensis. Folia Litteraria Polonica
  • Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 23 (2014) nr 1
  • View Item
  •   DSpace Home
  • Czasopisma naukowe | Scientific Journals
  • Acta Universitatis Lodziensis. Folia Litteraria Polonica
  • Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 23 (2014) nr 1
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Statistics

View Usage Statistics

Wizerunek e-zinu „Parallax” – charakterystyka, identyfikacja, budowanie marki

No Thumbnail [100%x80]
View/Open
15-wich.pdf (2.004Mb)
Date
2014
Author
Wich-Szymczak, Urszula
Metadata
Show full item record
Abstract
The article discusses image development in “Parallax” (an internet magazine devoted to computer games), with a special focus on aspects of visual identification. The article presents the characteristics of “Parallax”, the stages of building its image, and the building of the brand, with special attention paid to issues such as the design of name, logo, typography, and the selection of the appropriate color. The aim of the study is to demonstrate how conscious image building affects perceptions of the e-zine. Thanks to developments in interactivity, the mass media communication model is changing. The engagement of the sender and receiver provides clues for the proper functioning of this new-born journalism type, which is a key contributor that is rapidly gaining importance in relation to traditional media types. The author reveals plans to increase the contribution of graphic, visual aspects in internet media models when comparing them to “paper” media, which often seems to be underestimated by publishers and explains its importance for identity creation in internet media.
URI
http://hdl.handle.net/11089/8979
Collections
  • Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 23 (2014) nr 1 [17]

University of Lodz Repository

Contact Us | Send Feedback | Accessibility
 

 


University of Lodz Repository

Contact Us | Send Feedback | Accessibility
 

 

NoThumbnail