Rynek produktów sprawiedliwego handlu (fair trade) w Polsce

Abstract

Fair trade constitutes a new concept in Poland. Not many consumers are aware of it a not many retailers offer fair trade products. However, one may expect that the development fair trade market in Poland will resemble a similar process in Western Europe. In this context, the article presents fair trade with a particular focus on the distribution systems of fair trade products in Western Europe and on the potential development of fair trade market in Poland. The case study of Poland includes a description of the current situation; an outlook into the future; and a discussion of potential barriers to the development of fair trade market.