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  • Annales. Etyka w życiu gospodarczym 2020, vol. 23 nr 3
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  • Annales. Etyka w życiu gospodarczym 2020, vol. 23 nr 3
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AuthorGrocholiński, Piotr (1)Subjectcompetition (1)customer relationship (1)differentiation (1)
firms and development (1)
marketing strategy (1)... View MoreDate Issued2020 (1)Has File(s)Yes (1)

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Rosnąca rola klientocentryczności w rozwoju koncepcji biznesowych 

Grocholiński, Piotr ORCID (Wydawnictwo Uniwersytetu Łódzkiego, 2020-09-30)
Customer-centricity – a concept, a trend or an absolute must-have in a modern consumer market? The answer may seem clear, and that no further profound reflections are required. However, it is impossible to specify unambiguously ...

University of Lodz Repository

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