dc.contributor.author | Hermann, Simon | |
dc.date.accessioned | 2021-04-12T12:30:51Z | |
dc.date.available | 2021-04-12T12:30:51Z | |
dc.date.issued | 1990 | |
dc.identifier.issn | 0208-6018 | |
dc.identifier.uri | http://hdl.handle.net/11089/35104 | |
dc.description.abstract | The author advances a thesis in the article that new research avenues in
marketing are laid out recently not by academic centres of marketing research
but by marketing practitioners. The studies conducted by the latter make the
biggest contribution to marketing research and its effectiveness. According
to the author, there is missing a precise borderline between basic and applied research In marketing, what accounts for a considerable research confusion.
In the further part of the article the author analyzes main directions
of future marketing research taking into account possibilities and extent
to which marketing research can be carried out in practice, with a special
attention paid to marketing of means of production. | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
dc.relation.ispartofseries | Acta Universitatis Lodziensis. Folia Oeconomica;104 | |
dc.title | Nowe czynniki oddziaływania na marketing i kierunki jego badań | pl_PL |
dc.title.alternative | Challenges and new research avenues in marketing science | pl_PL |
dc.type | Article | pl_PL |
dc.page.number | 141-159 | pl_PL |
dc.relation.volume | 2 | pl_PL |