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Would you fancy a premium five o’clock after the funeral? Application of Terror Management Theory in daily shopping decisions
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The present study has investigated how fear-of-death activation affected consumer food product choices. Undergraduate students (N = 130; Mage = 22.7; Meage = 21) differing on the conscious fear of death level participated ...