Wiedza w rozwoju produktu niszowego jako determinanta wartości przedsiębiorstwa

Abstract

The growing meaning in activity of enterprise of breakthrough such immaterial assets, as the knowledge and the intellectual property lay down at bases of appearing term „the new economy”. Present conceptions and the theories of management exhibit the part of knowledge in effective functioning organization. This question take in special meaning in conditions of development of sectors economy leaning on knowledge, in which customer and adapted to his needs – product high margin of profit – becomes with key factor of growth of value enterprise.