What Kind of Online Ratings is Most Significant for Hoteliers? Case of Central Poland
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Abstract
The aim of this enquiry is to asses significance of impact of different sources of online reviews on hotel room rates. This is the very first research comparing various types of online reviews’ sources as determinant of hotel prices. This research was conducted for all 193 star-ranked hotels operating in July 2017, in central Poland. However, analysis covered only those of establishments which were using all considered online reviews’ sources (118 star-ranked hotels). To describe the impact of online reviews on hotel prices various models were estimated: for separate category of hotels (economy, midscale, and luxury) and for different date of check-in (working days versus weekends, and summer versus autumn) each.