The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities

Sędkowski, Michał

dc.contributor.author	Sędkowski, Michał	en
dc.date.accessioned	2018-04-03T09:15:08Z
dc.date.available	2018-04-03T09:15:08Z
dc.date.issued	2017-09-23	en
dc.identifier.issn	1641-4233	en
dc.identifier.uri	http://hdl.handle.net/11089/24326
dc.description.abstract	The social media sphere is growing in Poland as more and more people embrace the new ways of communication. Cities in Poland are also slowly catching up with the social media revolution as all 16 provincial cities are present on Facebook. Profiles are static in nature and have problems with engaging the audience in any kind of meaningful conversation. The purpose of this article is to indicate the key challenges that cities are facing while entering the social sphere. Official profiles of all provincial cities in Poland will be analysed to highlight possible ways of improving their digital image.	en
dc.publisher	Lodz University Press	en
dc.relation.ispartofseries	International Studies. Interdisciplinary Political and Cultural Journal;19	en
dc.rights	This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.	en
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0	en
dc.subject	Marketing	en
dc.subject	social	en
dc.subject	media	en
dc.subject	city	en
dc.subject	engagement	en
dc.subject	promotion	en
dc.subject	content	en
dc.title	The Challenges and Opportunities of Entering the Social Media Sphere: A Case Study of Polish Cities	en
dc.page.number	143-157	en
dc.contributor.authorAffiliation	Department of International Marketing and Retailing, Faculty of International Relations and Political Studies, University of Lodz; Narutowicza 59a, 90-131 Lodz.	en
dc.identifier.eissn	2300-8695
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dc.contributor.authorEmail	michal.sedkowski@uni.lodz.pl	en
dc.identifier.doi	10.1515/ipcj-2017-0009	en

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