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dc.contributor.authorDomański, Tomaszen
dc.description.abstractThis paper aims at highlighting the role of higher education institutions in Lodz in the regeneration of urban space and in building the international brand of a university town. Higher education institutions in Lodz are managers and administrators of many historic buildings that testify to the identity of the city and its rich historic legacy. Besides renovating these buildings, universities provide them with new functions by opening them up to local and international communities. Innovation in regenerating cultural heritage may become a distinguishing feature of both Lodz universities and international city’s brand strategy. The key challenge to Lodz is to complete the global regeneration of a post-industrial city in social, cultural, economic, and spatial dimensions using EU funds.en
dc.publisherLodz University Pressen
dc.relation.ispartofseriesInternational Studies. Interdisciplinary Political and Cultural Journal;19en
dc.rightsThis work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.en
dc.subjectCity renovationen
dc.subjectuniversity brandingen
dc.subjectcity of Lodzen
dc.subjectsustainable city developmenten
dc.subjectUniversity of Lodzen
dc.subjectcultural heritageen
dc.subjectpost-industrial cityen
dc.titleRole of Universities in City Renovation and in Shaping Its International Brand: A Case Study of the Polish City of Lodzen
dc.contributor.authorAffiliationDepartment of International Marketing and Retailing, Faculty of International and Political Studies, University of Lodz, Poland; Narutowicza 59a, 90-131 Lodz.en
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