Społeczny wymiar innowacji w bankowości
Czechowska, Iwona Dorota
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Innovations occur in a lot of dimensions, such as: economic, financial and marketing. They also can be connected to management. There are many innovations in society, thus the social aspect of innovations tends to gain more and more attention in modern economy. Its goal is not only to meet the man's demands but also to create a network of social relations. The aim of this work is to present the innovations in banking system taking into consideration relations with clients - consumers of banking services. The second objective is to prove that innovations used in banking, namely to strengthen the interest of consumer can be considered as a new trend. This essay consists of three parts. Firstly, there are introduced innovations and their social character. Secondly, there is defined a consumer of banking services and reasons of consumer's protection. The last part presents some actions which purpose is to protect the consumer which is one form of the social dimension of innovation.