Alianse strategiczne i przejęcia - alternatywne sposoby rozwoju przedsiębiorstwa

Abstract

Companies doing well have to develop constantly. The problem is the good choice between many ways o f development. This decision mostly depends on peculiar company’s situation (market participation, accessible financial resources, etc.). The purpose of this article is to examine two ways o f company’s development: take-overs and strategic alliances. The first one allows the dominant company to establish close control o f the subordinated entity, but it also involves many risks. The take-over transaction may turn to be unprofitable due to its high costs. The alternative way o f company’s development seems to be strategic alliance. It requires companies to co-operate and share owned resources with the ally to achieve the common aim. This solution does not let entities entirely control the associate, but it is much cheaper in comparison to the take-over. The allies use their different economic strengths to cut the R&D costs and strengthen the competitive position.